I’ve been using AI to streamline my agency’s work, create better content, and make smarter decisions. In 2025, if you’re not leveraging AI in your ecommerce business, you’re making life harder than it needs to be.
Here’s exactly how I use AI daily to get better results for our ecommerce clients.
1. Learning & Strategy at Warp Speed
Instead of wading through endless YouTube tutorials or blog posts, I use AI to rapidly learn new ad strategies and decode complex industry changes.
Need to understand a new Google Ads or Meta Ads feature? I fire questions at ChatGPT and get instant, digestible insights.
Want to reverse-engineer a competitor’s strategy? AI helps me break it down step by step.
Testing new approaches for clients? AI helps me validate ideas before we even spend a penny on ads.
The result? My learning curve is cut in half, and we move fast.
2. AI-Powered Content Creation
What used to take hours now takes minutes.
AI helps me repurpose content across all platforms with minimal effort:
Raw client call transcripts → Case studies.
Weekly YouTube videos → Email newsletters, blog posts, and social media content.
Client success stories → Multi-platform posts.
This has completely transformed how we approach content marketing — keeping our audience engaged without eating up my entire workweek.
3. Smarter Decision Making with AI as a Sounding Board
Running an agency means making strategic decisions daily. I use AI as a brainstorming partner, not for final decisions, but to explore angles I might have missed.
Some examples:
Evaluating new ad platforms for clients
Spotting campaign performance patterns
Testing assumptions before making big strategic shifts
It’s like having a 24/7 intelligent brainstorming partner that never gets tired.
4. Instant Data Visualisation & Reporting
Clients love clean, actionable insights, but data analysis can be time-consuming.
Enter AI:
Feed raw campaign data into AI, and it spits out beautiful, clear charts.
Quick ROI analysis without spending hours in spreadsheets.
Faster reporting, leading to better client communication.
It’s a game-changer for performance tracking and decision-making.
5. AI for Personal Productivity & Leadership
Here’s an underrated AI use case: daily journaling.
I use Rosebud for agency-related journaling — documenting campaign results, client wins, and business challenges. It helps me:
Process decisions more effectively.
Spot patterns in agency performance.
Improve clarity, which translates into better leadership.
Better clarity = better business decisions. Simple as that.
AI Isn’t Replacing Marketers — It’s Amplifying Them
None of this is theoretical. These are real tools I’m using right now to deliver better results for ecommerce clients while scaling my agency. AI isn’t replacing marketers—it’s making us exponentially more effective.
If you’re running an ecommerce business and not using AI tools daily, you’re playing with one hand tied behind your back. Start small, but start now.
Conclusion
AI is no longer a futuristic concept — it’s an essential part of how I operate my agency efficiently. From speeding up learning to automating content creation, optimising decision-making, streamlining reporting, and even improving personal productivity, AI has become my ultimate business tool.
The takeaway? AI won’t replace expert marketers, but it will make them unstoppable.