+91% Profit at 692% ROAS for The Flatpack Co.

The Flatpack Co. is a story of two good mates from the cold streets of North Dunedin in New Zealand looking for the perfect student bed — being able to be deliver it next-day in a convenient, flat-packed bed and mattress box.

They are New Zealand’s most affordable bed-frame-in-a-box and offer a great night of sleep with their mattress-in-a-box products.

The Flatpack Co. came to us looking to take their Google Ads performance to the next level. Their ads had been stagnating and struggling to grow, without a clear long term strategy for sustained growth. They needed to grow their sales and revenue year over year without sacrificing ROAS, using a strategy designed to profitably grow their ads over time.

What We Did

We implemented a tiered Performance Max campaign structure, based on product performance, dividing the campaigns into:

  • High ROAS Products.

  • Low ROAS Products.

  • Zombies (zero spend products).

This new structure helped bring in incremental revenue from Zombie products and increased profitability for Flatpack’s more costly products. We also shored up incremental revenue by launching Search Non-Brand campaigns (Search, Product, Competitors, DSA).

We also:

  • Launched retargeting campaigns across YouTube, Search and Display.

  • Refreshed products inside tiers every 60 days.

The Results

  • +86% Increase in Quarterly Revenue.

  • +91% Increase in Quarterly Year-On-Year Profit.

  • 692% ROAS.

In Their Own Words

“Within the first 30 days, we literally saw our revenue jump 30% with their new account structure and bidding strategies. Later, when a competitor started bidding more aggressively and our sales plateaued, BigFlare helped us react quickly. They have steadily guided us as we've more than doubled our business over the past 12 months.

After working with BigFlare for over 2 years now, the #1 word that comes to mind is "honest". So many agencies make big-promises and string you along. BigFlare has always told us the truth and shared realistic expectations with us every step of the way, even if it's not what we want to hear in the moment. Trust is one of the most important (and under-rated) aspects of a successful agency relationship, and it's the reason we continue to work with Daryl, Lili and the BigFlare team. We trust both their expertise and their integrity 100%.

I have worked in eCommerce for 10+ years, and you will not find a better expert or strategic thinker on Google Ads than Daryl. Not only is Daryl and his team (shoutout Lili!) excellent at making the right strategic moves, but they have been extremely patient communicating their thinking and teaching us along the way.”