If you want to master Google Ads and scale your campaigns beyond your current levels, then you need to know about Demand Gen campaigns. Today, I’m going to walk you through exactly how to set up a Demand Gen campaign step by step. Then, I’ll share the advanced strategies that I use with my clients at Big Flare to scale Demand Gen profitably.

When your Google Merchant Center gets suspended, it can feel like the end of the (ecommerce) world. But for this premium food products brand, a little creativity and expert PPC management led to record-breaking results — without the usual Google Shopping or Performance Max campaigns. Here’s what happened.

Let’s talk about every major Google Ads update from this past year and what they mean for ecommerce businesses. With shopping ads being the dominant revenue driver for most ecommerce Google Ads accounts, staying ahead of these updates can make all the difference. Here’s a breakdown of the key updates and actions you need to take to boost your performance.

Over my 10+ years of helping ecommerce brands optimise their Google Ads campaigns, one thing has become painfully clear: most advertisers are just testing random ideas and hoping something sticks. That’s why I developed a streamlined, effective testing process — one that doesn’t waste time or money. Today, I’ll walk you through the exact steps I take to test Google Ads campaigns using Performance Max (PMax). By the end, you’ll have a proven framework for driving results, scaling sales, and improving return on ad spend (ROAS).

Did you know that, on average, 97% of ecommerce visitors leave without making a purchase? That’s a massive chunk of potential revenue slipping through your fingers. But don’t worry – there’s good news. With the right retargeting strategy, you can bring those visitors back and turn them into loyal customers. Even better? Setting it up in Google Ads is easier than you might think. Here’s how to set up and optimise your Google Ads retargeting campaigns for maximum impact, complete with six advanced strategies to scale your sales and boost your ROAS.

Let’s talk about one of the highest-leverage decisions you can make in Google Ads: Your bid strategy. Nail your bidding approach, and you’re in for a steady stream of conversions and ROI. Get it wrong? You’re just throwing money away. Here’s how to craft the perfect bid strategy for your ecommerce store and maximise your returns without unnecessary complexity.

Over the past decade, I’ve helped dozens of ecommerce brands scale to 8-figures and beyond using a tried-and-tested Google Ads strategy. No blackhat tactics. No dodgy shortcuts. Just a laser-sharp focus on the fundamentals, and executing them exceptionally well. Today, I’m revealing exactly what this strategy is so you can use it to grow your ecommerce brand.

Have you ever wondered why your Google Ads campaigns just don’t seem to scale to six-figure monthly revenue? You’re not alone. Most ecommerce businesses never make it to $100K a month, and it’s usually because of the same six issues I’ve seen repeatedly during my 10+ years of running a paid ads agency. These problems lead to poor decisions, wasted money, and stunted growth. But the good news is, when you know what they are—and how to fix them—you’ll open the door to faster growth and bigger wins. Let’s break them down.

I was recently auditing a prospective client’s Google Ads account, and I came across something that made me scratch my head. They had completely turned off their non-brand search campaigns. Their reasoning? “Well, we tried it in the past, it didn’t work, so we turned it off.” So I dug into their results, and here’s what I found.

Scaling from 7 figures to 8 figures in revenue isn’t about just one big secret. Over the years, we’ve worked with countless ecommerce brands, and have noticed common themes among our clients who made this leap successfully. While paid ads (our speciality at Big Flare) played a role, these clients also excelled in areas beyond their ad campaigns.