Over my 10+ years of helping ecommerce brands optimise their Google Ads campaigns, one thing has become painfully clear: most advertisers are just testing random ideas and hoping something sticks. That’s why I developed a streamlined, effective testing process — one that doesn’t waste time or money. Today, I’ll walk you through the exact steps I take to test Google Ads campaigns using Performance Max (PMax). By the end, you’ll have a proven framework for driving results, scaling sales, and improving return on ad spend (ROAS).

Did you know that, on average, 97% of ecommerce visitors leave without making a purchase? That’s a massive chunk of potential revenue slipping through your fingers. But don’t worry – there’s good news. With the right retargeting strategy, you can bring those visitors back and turn them into loyal customers. Even better? Setting it up in Google Ads is easier than you might think. Here’s how to set up and optimise your Google Ads retargeting campaigns for maximum impact, complete with six advanced strategies to scale your sales and boost your ROAS.

Let’s talk about one of the highest-leverage decisions you can make in Google Ads: Your bid strategy. Nail your bidding approach, and you’re in for a steady stream of conversions and ROI. Get it wrong? You’re just throwing money away. Here’s how to craft the perfect bid strategy for your ecommerce store and maximise your returns without unnecessary complexity.

Over the past decade, I’ve helped dozens of ecommerce brands scale to 8-figures and beyond using a tried-and-tested Google Ads strategy. No blackhat tactics. No dodgy shortcuts. Just a laser-sharp focus on the fundamentals, and executing them exceptionally well. Today, I’m revealing exactly what this strategy is so you can use it to grow your ecommerce brand.

Have you ever wondered why your Google Ads campaigns just don’t seem to scale to six-figure monthly revenue? You’re not alone. Most ecommerce businesses never make it to $100K a month, and it’s usually because of the same six issues I’ve seen repeatedly during my 10+ years of running a paid ads agency. These problems lead to poor decisions, wasted money, and stunted growth. But the good news is, when you know what they are—and how to fix them—you’ll open the door to faster growth and bigger wins. Let’s break them down.

I was recently auditing a prospective client’s Google Ads account, and I came across something that made me scratch my head. They had completely turned off their non-brand search campaigns. Their reasoning? “Well, we tried it in the past, it didn’t work, so we turned it off.” So I dug into their results, and here’s what I found.

Scaling from 7 figures to 8 figures in revenue isn’t about just one big secret. Over the years, we’ve worked with countless ecommerce brands, and have noticed common themes among our clients who made this leap successfully. While paid ads (our speciality at Big Flare) played a role, these clients also excelled in areas beyond their ad campaigns.

Ever wondered how to get more out of your Google Ads Shopping campaigns without spending more on fancy tools? Well, today I’ve got something for you that I think you’ll love. I’m giving away a free AI tool I created, and it’s the very same one we use at my ads agency, Big Flare, to optimise our clients’ Shopping Ads and Performance Max campaigns. This tool helps you optimise product titles — and that, my friend, can mean up to 3x more clicks and conversions.

If you've been running Google Ads for your ecommerce store for a while but feel like you've hit a plateau, then this one's for you. I recently experimented with three Google Ads strategies that boosted ecommerce revenue by 60-100% within 30 days—and I'm about to show you exactly how to do them yourself.

If you've been struggling with a drop in your Google Ads performance lately and can't quite pinpoint the cause, this newsletter might help you find some answers. We’re going to build a simple chart that reveals exactly what your competitors have been up to this year. This chart allows you to see any big moves your competitors have made in Google Ads, along with when those changes occurred.