There’s been a lot of chatter lately about whether Standard Shopping or Performance Max delivers better results in Google Ads. Some are even saying, “Standard Shopping is way better, you’ve got to use that, not PMax!” But based on our own tests… I’m not so sure that’s true.

Whether you’re using the old Google Ads interface or the new one, I’ve got you covered. This step-by-step guide will show you how to upload and manage your Customer Match Lists the right way.

Let’s talk about the best strategies for managing your Performance Max bids in Google Ads. This is the same approach we use at Big Flare to handle literally millions of dollars in ad spend on Performance Max campaigns.

In today’s blog post, I want to get into Performance Max brand bidding on Google Ads. If you’ve ever wondered whether or not you should be bidding on your own branded keywords—and how to go about it—this one’s for you.

Today, I’m sharing something that’s been a cornerstone of our success at Big Flare: Our Google Ads Optimisation Catalogue. This isn’t just any checklist, it’s the exact same one we use to keep our clients’ Google Ads accounts performing at their best. And I’m giving it to you, no strings attached.

Ever wondered how to supercharge your Ecommerce store's revenue using Google Ads? Today, I'm diving into the nuts and bolts of structuring your Performance Max campaigns for maximum revenue and profitability.

Google has been exceptionally busy! They've just concluded their Google Marketing Live 2024 event, and I must say, it's quite exciting for Google Ads advertisers. They have unveiled a wealth of new features coming to Google Ads, Performance Max, YouTube Ads and more over the course of this year.

Navigating the world of Google Ads agency pricing can be tricky. With so many models and benchmarks out there, it’s hard to know if you’re getting a good deal. Drawing on my 18 years in the agency business and 12 years running my own agency, here’s my frank opinion about it all.

Today, we’re diving into the powerful world of automated rules in Google Ads. I'll guide you through setting them up and share 8 must-have automated rules to supercharge your account performance.

Let’s talk about a critical topic that can transform your Google Ads campaigns: setting the right ROAS target to maximise your profits.